How To Improve Your Adsense Earnings
Saturday, 9 November 2013
Adsense is still by far the best way to make money online from blogs or just about any website, especially if you’re starting out new. Here are some tips to help you earn more with Adsense.
First of all, you must understand that it is the traffic that makes you money. More traffic you have, more money you make. Apart from traffic, it is the CTR or Click Thru Rate that determines the amount of money you make from Adsense.
CTR is simply the ratio between ad clicks to impressions. Say for every 100 times the ads have been displayed or served on your website, if you get 5 clicks, the CTR is 5%. So if the CTR is more, you will make more money even with low traffic and more traffic will again mean more money.
You can improve the CTR by blending the ads well within the content. People in this age are turning blind to ads. I mean, nobody visits a website to click on an ad link. They’re looking for pure information. But if your ad looks more like information provided in your website, don’t you think they will click on it? So make your ads look a lot like regular content on your website. Place them in positions where they will look at.
Adsense does support different color options and formats you can choose. You must always use the same background color of your website for the ad background color and try not to use borders for ads by selecting the background color and border color to the same. Finally, if you could not make the ad to match well with your site because of the limited options provided by Adsense, make your website content to match the ads.
After you have worked on improving the CTR, work on gaining more traffic. Optimize your website for good search engine rankings as that is where you get most of the quality traffic from. You can also participate in forums and leave links to your website in signatures. You can do the same by commenting on other blogs related to your niche but don’t overdo these as it will get you banned as a spammer. Make it look natural and you should be fine.
You can also submit articles to many directories and have link backs to your site again. Take advantage of Web 2.0 properties like Sqidoo and also make use of social media to gain attention or traffic to your blog. Rinse and repeat the above process and keep writing fresh content on your blog each and every day for more free traffic from search engines which will eventually help you make more money not just with Adsense but with every other method of making money online.
Making Your First Dollar Is The Key To Success
Saturday, 9 November 2013
Making money online is not a simple task and there is not just one method that people use to make money online. It is actually like a business where you have several methods to make money online, but your first dollar is always the key to success.
As mentioned above, there are several ways to make money online such as affiliate marketing, blogging, selling products, selling services, flipping websites and so on.
You must first find what works for you or in which field you could expertise. That is actually the hardest part and once you have found out what works best for you and made your first dollar, hence forth the process is just to rinse and repeat the same process so the income is multiplied.
Once you stabilize one method of making money online, you then have to move forward to the next method that you think will work best for making money online. This way, you can easily increase your revenue.
Why Should You Not Use Flash For Web Designs
Saturday, 9 November 2013
Building a new website? Flash can surely help you bring breath-taking animations and eye candy effects to your visitors but if there is no one to see your creation, do you think it’s worth building then?
That’s right if you want a major chunk of traffic coming from search engines like Google forget use of Flash objects. Flash and SEO are like Oil and Water, they do not mix and never like each other. Google rates websites largely based on the content present within and they have custom made software that act like bots to scan the content available on each and every page. Unfortunately, their software or any software for that matter could not decipher what’s within the Flash object and so your website content is missed in their scanning process.
Using Flash objects will not just have an impact on search engine ranking but also on your visitors because of their larger file size, they take too long to load and no one would like to wait until it loads. They will instead move on to another site that gives them just what they need.
However, you can still use Flash for menu items, video presentations and some minor bits on your website; provided you assign alternate html content for the same so the search engines could decipher them. But the main content or the meat should always be in plain text which can further be stylized by the use of CSS codings.
Same principle applies for use of Silverlight and other technologies that may work similar to Adobe Flash on bringing eye candy effects.
How To Insert Adsense In Blogger.com Blogs
Saturday, 9 November 2013
Recently Google published an easy one click method to publish Adsense ads on Blogger.com blogs. But if you want to earn more, you need to strategically place the ads. Let me explain both the ways to you.
First the easy way: Once you login to your Blogger.com dashboard and select a blog, you will see a tab named ‘Monetize’ at the top. Click on it and from there you can link your Adsense account with the Blogger account if they share the same Google account.
Once you’ve done that, adding the Adsense ads is just a simple click-here, click-there process. You can even choose how often you want the ads to appear, for example after every 2 posts and sorts.
To insert ads, you have to choose ‘Page Elements’ menu option under ‘Template’ tab. Once you’re there, you will see an outline of your template’ framework there. In the lower right corner of the ‘Blog Posts’ section, you will see a link to ‘Edit’ (see in the image here).
In the Edit page, you can find the option to insert Adsense ads automatically and can also choose the ad colors, format and sorts. Choose the one that best suits your blog and save. That’s it!
But the problem here is, you have very limited placement options like either at the top and bottom of posts or between a number of posts on the frontpage. I call these ‘bland’ positions and it will never attract any attention to your visitors leaving you no clicks or revenue. Also, it doesn’t allow any channel tracking option so you won’t know which blog is generating much of your revenue.
If you want to make more money, you need to strategically place the Ads and even a 2 pixel alignment change matter a lot. The best placement that I have tested to work is, placing a large block of rectangle ad 336x280 (text-only ad) right below the post title and then a horizontal banner of 468x60 size (text-only) at the end of the article even before the labels, tags and other information appears.
Obviously it is the title that grabs the attention of your visitor and that is the first thing your reader focuses on visiting your blog. Next is the stuff following and having a large block of ad there will greatly improve your CTR. Even if he ignores that and proceeds to read the content, if your article is interesting enough to engage him till the end of it, he will then exit your page through the banner ad shown right at the end of the article. This strategy has got me over 30% CTR many times and it also maintains high quality of your page.
Here’s how you place the ads strategically for more clicks and revenue:
First, login to your Adsense account and generate the code for both the blocks and temporarily save the code onto a notepad.
Basically wherever you place this code on your website/blog, it gets replaced by Adsense ads. In case of Blogger.com blog, you need to place this code directly in your template. But you can place them directly because they use a simple XML format for their templates and special coding like these are parsed into something else when you save them so the ads won’t appear. Hence, you need to make the Adsense code Blogger friendly. Simply visit this website and paste your Adsense code there to get a blogger friendly code and save it to notepad for the moment.
Now get back to your Blogger dashboard, select the blog and edit the template. Remember the ‘Page Elements’ menu option that we saw initially? Next to that, you will find an option to ‘Edit HTML’, select that and also on the option where it says ‘Expand Widget templates’.
Once you’ve done that, you will see the source code of your Blogger template there. Simply scroll through and find the code where it says:
Paste you code just above and below that text. A large rectangle block above and a horizontal banner block below so the ads appear before and after the post content. That’s it, save the template, reload your blog after 10 minutes and you can start seeing Adsense ads in the best placements on your blog.
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